Ski California Newsroom

Welcome to the Newsroom

Thank you for your interest in Ski California (aka California Ski Industry Association), a nonprofit trade association that has represented the 32 member ski resorts in California and Nevada since 1969. In your coverage of the ski industry/winter snow sports this winter, should you need a spokesperson to comment on behalf of the industry, or need help organizing a multi-resort visit or response to an assignment, please contact us (see Media Quick Links).

Latest Ski California News

2020 Economic Impact Report

Ski California, the trade association representing 32 ski resorts in [...]

Ski California Resorts Share What Guests Can Expect This Winter

SKI CALIFORNIA RESORTS SHARE WHAT GUESTS CAN EXPECT THIS WINTER […]

Ski California 2020-21 Winter Operations Update

SKI CALIFORNIA 2020-21 WINTER OPERATIONS UPDATE August 19, 2020 Ski […]

Ski California Operations Update: COVID-19

SKI CALIFORNIA OPERATIONS UPDATE: COVID-19 March 17, 2020 Official statement […]

September 2018

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December 2017

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October 2017

September 2017

April 2017

December 2016

November 2016

October 2016

September 2016

April 2016

January 2016

November 2015

About Ski California

Ski California monitors existing and proposed legislation to ensure that national and state legislators hear and consider the industry perspective on issues affecting mountain communities and businesses. Ski California researches, analyzes, and pursues safety while preserving the integrity of mountain sports and the natural environment in which they are enjoyed by millions each year.

Snowfall History

Season CA/NV Average Tahoe Average
2019-20 328″ 386″
2018-19 450″ 545″
2017-18 215″ 263″
2016-17 523″ 626″
2015-16 308″ 360″
2014-15 96″ 85″
2013-14 166″ 187″
2012-13 235″ 259″
2011-12 210″ 256″
2010-11 465″ 581″
2009-10 318″ 375″

Ski California Skier Visits History

Season Skier Visits
2019-20 5,552,767
2018-19 7,118,427
2017-18 6,031,796
2016-17 6,996,203
2015-16 7,067,235
2014-15 4,496,898
2013-14 4,862,362
2012-13 6,793,811
2011-12 5,819,067
2010-11 7,786,108
2009-10 7,980,974

Ski California president Michael Reitzell can speak to the following topics:

(for media interviews)

  • The organization’s 50-year history of being the unified “voice” of the California and Nevada ski industry
  • How Ski California resorts are responding to the COVID-19 pandemic
  • Economic impact of skiing/snowboarding in California ($3.2B in 2018-19)
  • Annual visitation across Ski California resorts, and industry trends
  • Safety initiatives – the industry’s experience and collective efforts to promote safety and educate the skiing and riding public
  • The California ski industry’s sustainability efforts
  • The business of the ski industry in California and Nevada
  • Ski California Gold Pass – the only fully transferable pass with no blackout dates valid at all 32 member resorts in California and Nevada