About Us

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Our Vision

Ski California is the platform of continuity and integrity for the ski industry in California and Nevada. 

Our Mission

Ski California supports and serves the ski industry through advocacy in government relations, public policy, education, and collaborative guidance on industry objectives.

Who is Ski California?

Happy skiers with poles in the air

Our Values

Collaboration: We work to find common ground and align for success.
Safety: We place guest and employee safety at the core of all operations. 
Responsibility: We hold ourselves responsible to the industry and guests. 
Sustainability: We seek to protect our environment from climate change. 
Inclusivity: We strive to make the ski industry welcoming to all people.

History & Leadership

Ski California® began on December 31, 1969, as the Sierra Ski Areas Association. The original purpose of the association was to create a unified voice for the ski industry in California to address issues that affected the industry. In 1992, the Sierra Ski Areas Association changed its name to the California Ski Industry Association® (CSIA) and remained with that name through 2015. In 2016, CSIA continued its operations under the brand Ski California®.

Ski California has a Board of Directors consisting of representation from each member ski resort in California and Nevada. Since 1969, the Board has guided the organization through many challenges and worked together to ensure the progress and success of the ski industry.

Mike Reitzell is the President of Ski California, having succeeded Bob Roberts in July 2015. Bob was the original leader of CSIA and held his post for 40 years before his retirement. Prior to joining Ski California, Mike served as an attorney for 14 years in San Francisco and Lake Tahoe, representing many ski resorts in California and Nevada in litigation and risk management. An avid skier since age five, Mike grew up with skiing, captained his ski team to two Southern California Collegiate Ski Conference championships at USC, and teamed his law degree with his passion for skiing. Mike is honored to dedicate his career to supporting the ski industry.