Ski California Newsroom
Thank you for your interest in Ski California, a nonprofit trade association that has represented member ski resorts in California and Nevada since 1969. In your coverage of the ski industry, should you need a spokesperson to comment on behalf of the industry, need help organizing a multi-resort visit, or require response to an assignment, please contact Jess Weaver at jessica@jvpcommunications.com or (530) 448-6981.
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About Ski California
Ski California (aka California Ski Industry Association) is a nonprofit trade association representing 36 ski areas in California and Nevada. Since its inception in 1969, a Board of Directors consisting of representatives from each member resort has led the organization in its primary functions of public policy, public relations, and advocacy. Areas of focus include mountain safety, environmental stewardship, and technical training. Ski California monitors existing and proposed legislation to ensure that national and state legislators hear and consider the industry perspective on issues affecting mountain communities and businesses. Ski California researches, analyzes, and pursues safety while preserving the integrity of mountain sports and the natural environment in which they are enjoyed by millions each year.
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Snowfall History
| Season | CA/NV Average | Tahoe Average |
|---|---|---|
| 2023-24 | 339 | 387 |
| 2022-23 | 557 | 668 |
| 2021-22 | 230 | 397 |
| 2020-21 | 209 | 306 |
| 2019-20 | 328 | 386 |
| 2018-19 | 450 | 545 |
| 2017-18 | 215 | 263 |
| 2016-17 | 523 | 626 |
| 2015-16 | 308 | 360 |
| 2014-15 | 96 | 85 |
| 2013-14 | 168 | 187 |
| 2012-13 | 235 | 259 |
| 2011-12 | 210 | 256 |
| 2010-11 | 465 | 581 |
| 2009-10 | 318 | 375 |
Annual Skier Visits
| Season | Skier Visits |
|---|---|
| 2023-24 | 7,627,756 |
| 2022-23 | 8,282,423 |
| 2021-22 | 6,896,802 |
| 2020-21 | 6,753,303 |
| 2019-20 | 5,552,767 |
| 2018-19 | 7,118,427 |
| 2017-18 | 6,031,796 |
| 2016-17 | 6,996,203 |
| 2015-16 | 7,067,235 |
| 2014-15 | 4,496,898 |
| 2013-14 | 4,862,362 |
| 2012-13 | 6,793,811 |
| 2011-12 | 5,819,067 |
| 2010-11 | 7,786,108 |
| 2009-10 | 7,980,974 |
Media Interviews
Ski California president Michael Reitzell can speak to the following topics:
- The organization’s 50+ year history of being the unified “voice” of the California and Nevada ski industry
- Ski California’s award-winning digital Mountain Safety Guide
- The economic impact of skiing/snowboarding in California ($3.2B in 2018-19)
- Annual visitation across Ski California resorts, and industry trends
- Safety initiatives – the industry’s experience and collective efforts to promote safety and educate the skiing and riding public
- The impacts of climate change on the California/Nevada ski industry
- The significant snowfall experienced throughout the state during the 2022-23 season made it the second snowiest winter on record since 1952
- The California/Nevada ski industry’s sustainability efforts
- Ski California Gold Pass – the only fully transferable pass with no blackout dates valid at all 36 member resorts in California and Nevada