FOR IMMEDIATE RELEASE
ANNUAL SKI CALIFORNIA SAFETY DAY TO FOCUS ON MOUNTAIN SAFETY GUIDE
Resorts in California and Nevada to leverage new digital tool to educate skiers and riders about staying safe and making good decisions on the slopes
PETALUMA, Calif. (Jan. 24, 2023) – Ski California’s fifth annual safety day returns Saturday, January 28, with resorts in California and Nevada gearing up to offer a variety of safety-themed activities to educate guests about the importance of skiing and riding safely. This year, resorts are focused on Ski California’s updated, digital Mountain Safety Guide that gives visitors a common set of safety guidelines.
“We created the Mountain Safety Guide as a tool to educate skiers and riders about staying safe and making good decisions on the slopes, and Safety Day presents a unique opportunity to highlight the simple, informative messages included in the guide to encourage resort guests to be our partners in safety,” said Michael Reitzell, Ski California president.
The Mountain Safety Guide offers safety tools and information relevant to skiers and riders of all experience and ability levels, including:
- What to know before you ski & ride
- Being safe on the slopes: staying in control, avoiding collisions, riding lifts, and more
- Snow safety, including deep snow and avalanche awareness
Readers of the guide will also learn the newly updated Your Responsibility Code and the Ski California member resorts’ commitment to safety.
Although not an exhaustive list, in addition to education through their social media channels throughout the month (using #skicalifornia #mountainsafetyguide and #skicaliforniasafetyday), sharing the Ski California Mountain Safety Guide and airing Ski California’s full reel of safety videos, here’s what some Ski California member resorts are doing to support Safety Day this year:
Big Bear Mountain Resort: A base area info booth will feature safety-related signage, trivia and giveaways with appearances by ski patrol and the resort’s mascot, “Biggie.” On the mountain, participation in a social media photo scavenger hunt that features five safety items and tags the resort and Ski California Safety Day will give resorts guests an opportunity to win prizes on a first come, first served basis while supplies last.
Boreal Mountain Resort | Woodward Tahoe: Resort staff will educate guests about helmet safety, Park S.M.A.R.T., Your Responsibility Code, and will award raffle tickets for a chance to win a Boreal season pass to every skier and rider who passes through the entry ticket gate with a helmet who correctly answers quiz questions from the Ski California Mountain Safety Guide. Representatives from the High Fives Foundation will also be on hand to highlight their Helmets Are Cool and B.A.S.I.C.S. campaigns.
China Peak: Safety information will be shared by ski patrollers at both bridges, and opportunities to meet the resort’s avalanche dog, Reeves, from ski patrol, and Rich Bailey who was recently elected to the National Ski Patrol Hall of Fame, are planned for Ski California Safety Day.
Diamond Peak: Ski Safety Bingo and opportunities to meet the resort’s ski patrol director and patrol dog will occur throughout the day, and safety tools and videos will be shared on Diamond Peak’s Instagram stories. Advanced skiers and riders are invited to shadow the resort’s ski patrol at the end of the day as they sweep the mountain on Jan. 28. Interested guests should meet outside the patrol shack at Eagle’s Nest at the top of Crystal Ridge at 3:50 p.m. to participate and must have a valid lift ticket or season pass to participate.
Heavenly: Education sessions will take place at the top of each hour from 10 a.m. to 2 p.m. covering topics including chairlift safety, skier and rider responsibilities, terrain park safety, helmet safety and usage, and avalanche and deep snow safety. Skiers and riders who attend the free sessions will be permitted to use the ski school lane at the Sky and Canyon lifts to skip the line and will have opportunities to win prizes including a beacon, shovel, probe and helmets. The resort will also share the Ski California Mountain Safety Guide, videos and the NSAA’s updated Your Responsibility Code on its social media channels throughout the day.
Mammoth Mountain: Featuring a robust schedule of activities throughout the day on Ski California Safety Day, Mammoth Mountain guests will see a strong presence of on-hill activations and promotion of the Mountain Safety Guide on social media, in-resort and on the resort’s website. To increase safety knowledge of younger skiers and riders, Junior Ski Patroller Day will offer opportunities for kids on the ski/snowboard team to learn about powder day safety, tools of the trade, mountain orientation and navigation, avalanche rescue techniques, first aid and toboggans. A “Know the Zone” safety course under Broadway Express will be available for the public to conceptualize the distance to stay apart from other skiers or riders, and a safety-themed beanie drop will give resort guests an opportunity to win a free Mammoth beanie for describing one of four Safety Month themes.
Mt. Rose Ski Tahoe: The resort’s ski patrol will host a meet and greet with the patrol dogs at the Main Lodge, and transceiver training will occur from 9 a.m. to 12 p.m. near the totem pole off Easy Street.
Mt. Shasta Ski Park: Employees across departments are planning to share safety tips and reward safety-conscious patrons with food and drink vouchers if they can recount safety messages. The resort will promote the Ski California Mountain Safety Guide and Your Responsibility Code through its marketing channels and use its electronic reader boards to promote Safety Day. In addition, the resort’s ski patrol have been challenged with devising the best delivery of safety messages to resort guests; the winning patroller will receive a voucher for swag from the retail shop. Patrollers will also greet guests at the offloading areas of all lifts to share tips on safety topics including tree well and out-of-bounds hazards, avalanche danger, and slow and trails merge zones.
Palisades Tahoe: Leading up to Ski California Safety Day, Palisades Tahoe has hosted a series of free beacon practice events and avalanche dog demonstrations, with the next beacon practice scheduled for Jan. 26 at the base of the Subway lift at Alpine (advance registration encouraged). The resort is also leveraging its social media channels and digital signs to promote the Ski California Mountain Safety Guide and safety messages.
Sierra-at-Tahoe: All week long (Jan. 23-29), the resort will offer 15% off helmets at its retail store, and in advance of Safety Day, the Mountain Safety Guide will be shared on the resort’s social media channels. Sierra’s ski patrol will takeover Instagram on Friday and answer questions, and on Safety Day itself, a variety of activities are planned including a #showusyoursafety contest, an Avy Dog meet and greet at the top of Grandview at 10:30 a.m, National Ski Patrol recruitment event, Alec helmet headphones demo, and the documentary release of “Heart on Fire,” which premiered at the Tahoe Adventure Film Festival at 3:30 p.m. in the Pub.
Tahoe Donner: The resort will host a scavenger hunt and coloring contests encouraging children to draw pictures that align with safety day messages. Participants will receive a 25% discount on Smith helmets and goggles at the resort’s retail store.
Review and learn the Ski California Mountain Safety Guide and take the quiz for a chance to win a 2023-24 Ski CA Gold Pass (value $3,750) at https://safety.skicalifornia.org/.
About Ski California
Ski California® (aka California Ski Industry Association®) is a 501(c)(6) non-profit trade association representing 35 ski resorts in California and Nevada. Ski California develops and maintains strong relationships with government officials, tourism groups, media, and ski industry leaders to advocate key industry related initiatives, including environmental stewardship, mountain safety, technical training, and public relations. Ski California monitors existing and proposed legislation to ensure that national and state legislators hear and consider the industry perspective on issues affecting mountain communities and businesses. Ski California researches, analyzes, and pursues safety while preserving the integrity of mountain sports and the natural environment in which they are enjoyed by millions each year. Watch What is Ski California, and for more information please visit skicalifornia.org.
Jess Weaver, JVP Communications for Ski California
(530) 448-6981 or email@example.com