The California Ski Industry AssociationTM supports and serves the ski industry through advocacy in government relations, public policy, and collaborative guidance on industry principles.
CSIA is a 501(c)(6) non-profit trade association representing 29 ski resorts in California and Nevada. CSIA develops and maintains strong relationships with government officials, tourism groups, media, and ski industry leaders to advocate key industry related initiatives, including environmental stewardship, mountain safety, technical training, and public relations. CSIA monitors existing and proposed legislation to ensure that national and state legislators hear and consider the industry perspective on issues affecting mountain communities and businesses. CSIA researches, analyzes, and pursues safety while preserving the integrity of mountain sports and the natural environment in which they are enjoyed by millions each year.
CSIA has a Board of Directors consisting of representation from each member ski resort in California and Nevada. Since 1969, the Board has guided CSIA through many challenges and worked together to ensure the progress and success of the ski industry.
Mike Reitzell is the President of CSIA, having succeeded Bob Roberts in July 2015. Bob was the original leader of CSIA and held his post for 40 years before his retirement. Prior to joining CSIA, Mike served as an attorney for 14 years in San Francisco and Lake Tahoe, representing many ski resorts in California and Nevada in litigation and risk management. An avid skier since age five, Mike grew up with skiing, captained his ski team to two Southern California Collegiate Ski Conference championships at USC, and teamed his law degree with his passion for skiing. Mike is honored to dedicate his career to supporting the ski industry.
View his LinkedIn profile here.